Building accountability in Ugandan radio
We started Addvark because we saw an industry running on trust alone — and trust wasn't enough. Agencies deserved proof. Stations deserved credit. We built the technology to give both sides what they need.
The problem we set out to solve
Uganda has over 300 radio stations. Advertising agencies spend millions on radio campaigns every year — but they have no independent way to verify that their ads actually aired. Stations self-report their play logs, which are often incomplete, delayed, or disputed.
The result? Agencies waste 20% or more of their ad spend on unverified plays. Stations that do comply have no way to prove it. And when disagreements arise, there's no objective record to settle them.
Addvark changes this. We provide independent, automated verification of every ad play — giving agencies the proof they need and stations the credibility they deserve.
Partnership, not surveillance
We believe verification should benefit everyone. Addvark works with radio stations — not against them. Stations that join get professional tools, centralized file delivery, and a verified reputation that attracts more business.
Collaborative
Agencies and stations both participate and both benefit from the data.
Private
Addvark never interferes with station broadcasts and never publishes station audio. Only verified play records appear on the platform.
Independent
Automated verification that neither party can tamper with. Objective evidence for objective decisions.
Radio Stations
Detection Accuracy
For Radio Stations
Monitoring
Meet the team
Small team, big mission. Based in Kampala.
Ziyal Amanya
Co-founder & Tech Lead
Software Engineer, for 10 years. At Addvark, he designed, built and runs our detection engine, real-time systems, dashboards, APIs, and the technical infrastructure.
Ambrose Ninyebuuza
Co-founder & Business Lead
10+ years in radio & media. Has been a radio host, producer, traffic manager, and headed publishing at agency. At Addvark, he leads station partnerships, business development, and manages relationships across the radio industry.
Vicky Nyamigisha
Marketing
Marketing & brand strategist with 10+ years in media. Account Manager at The Observer Media, former Head of Marketing at Tidle Radio. At Addvark, she drives brand strategy, agency outreach, and go-to-market execution.
Want to work with us?
Whether you're an agency, a station, or want to join the team — we'd love to hear from you.