FAQ

Frequently Asked Questions

Everything you need to know about Addvark. Can't find your answer? Contact us.

General

What is Addvark?
Addvark is an automated radio ad tracking platform for the Ugandan advertising industry. We provide independent, real-time verification that radio ads actually aired — giving advertising agencies proof and radio stations credibility.
How does Addvark detect ad plays?
Addvark is powered by proprietary audio recognition technology. When your ad plays on a monitored station, the play appears on your dashboard — exact station, exact time, independently verified.
Who is Addvark for?
Advertising agencies and media buyers who run radio campaigns and need independent verification. Radio stations who want to prove their compliance and build trust with agencies. We serve both sides of the relationship.
Is Addvark available outside Uganda?
Currently we focus on the Ugandan radio market with 285+ stations in our network. We plan to expand across East Africa in the future.

For Agencies

How do I upload ads?
Simply log in to your Addvark dashboard, go to Ad Files, and upload your audio in MP3 or WAV format. That's it — no extra steps needed.
How accurate is the detection?
Addvark achieves 95%+ detection accuracy, and every report is independently verifiable.
What reports can I generate?
You can generate professional PDF reports showing every detected play with timestamps, station names, and match details. Reports can be filtered by date range, station, or campaign. Data can also be exported to CSV.
Can I track campaigns on multiple stations at once?
Yes. You can assign a single campaign to any number of stations and monitor them all from one dashboard. There's no limit on the number of stations per campaign (depending on your plan).

For Radio Stations

Is Addvark free for radio stations?
Yes. Station accounts, the desktop worker app, the compliance dashboard, and file delivery are all completely free. Addvark is funded by advertising agencies who pay for verification.
How do I install the desktop worker?
Download the installer from our Downloads page, run it on any Windows computer connected to your station's audio output, and sign in with your station credentials. The whole process takes about 2 minutes.
Does the worker affect my broadcast or other software?
No. The worker runs silently in the background using minimal CPU and RAM. Addvark never interferes with your broadcast or any other software, and never publishes station audio.
Do I need special equipment?
No. Any Windows 10+ computer with an audio connection to your broadcast chain will work. Most stations already have a production computer that's suitable.
What if my internet goes down?
The worker will reconnect automatically when the connection is restored. Plays detected during brief outages may be missed, but the system recovers gracefully without manual intervention.

Pricing & Billing

How does pricing work?
Agencies pay based on the number of stations they monitor and the scale of their campaigns. We offer flexible plans tailored to agencies of any size. Stations use the platform for free.
Can I start with a free trial?
Yes. Every agency gets a free demo with full access to all features. No commitment required to start.
What payment methods do you accept?
We accept mobile money (MTN, Airtel), bank transfer, and card payments via our billing portal.
Can I upgrade or downgrade my plan?
Yes, you can change your plan at any time. Upgrades take effect immediately. Downgrades take effect at the end of your current billing cycle.

Technical

Does Addvark record the station's broadcast?
No. Addvark never stores or publishes station broadcasts, and never interferes with them in any way. Only verified play records — station, ad, and time — appear on the platform.
What audio formats are supported?
MP3 and WAV for ad uploads. Upload your original creative as-is.
Is my data secure?
Yes. All data is encrypted in transit (TLS) and at rest. Play event records are immutable — they cannot be modified after creation. Only authorized users can access campaign data.
Do you have an API?
API access is available on select plans. Contact us for documentation and access.

Still have questions?

Our team is happy to help. Reach out anytime.

Contact Support